Hey there! I’m Lauren and I have a passion for cooking and of course, eating! Ever since I was little food has been my hobby. I’m the type of person that will think about lunch before I’m done with breakfast. Seriously, I love food. I've taken that passion and harnessed it into a creative business of recipe development, food photography + videography, and food styling.
In 2014 I started the healthy living food blog, Wicked Spatula. Since then WS has grown to reach an audience of over 2 million per year. In 2017 my husband and I joined forces to form the Keto website, Cast Iron Keto. We've seen tremendous growth in the first year already surpassing 1 million views and continue to grow with over half a million views per month. Through creative recipes and a natural approach to photography readers simply want to share our content. In 2016 I started offering freelance services to other bloggers / food companies and business quickly escalated, that's when Healthful Creative was born. In 2019 we sold Wicked Spatula to put all of our energy into growing CIK and Healthful Creative.
Healthful Creative is a creative content agency that produces content for YOUR brand that reflects your style without the hassle of never ending content development. Creating content in house requires full-time employees, a studio, props, stylists, and so much more. With Healthful Creative we're a one stop shop for any creative piece you may need.
Most shoots / development takes place in our studio where we will facilitate all aspects of the project. We are also available to travel to you for on location projects such as cookbook photography, or to assist your in house team.
My passion is healthy, nutritious food. I'm here to show your customers that healthy doesn’t have to be boring, tasteless, or time consuming! Most of the recipes I create are stupidly easy and anyone can make them regardless of their cooking skill.
Have a specific project in mind? Contact us here!
Past + Present Client List:
Back to Nature
For the Chef
Bob’s Red Mill
National Pork Board
California Ripe Olives
Alaska Seafood Marketing Institute
Keto Diet App
Dr. Axe, Ancient Nutrition
Various food bloggers